New CTT data show that Portuguese buy more online

Buying and selling online is a 21st century trend and according to data issued by the Portuguese Post Office (CTT), Portugal also follows the international trend. The increase in the number of digital stores has motivated the interest of the Portuguese and made their way of consumption change. Many also see this trend as a business opportunity. Come and find out more about this topic.The growing trend over the years has been for migration from conventional to technological means.

Always with the mobile phone close to reach and with access to multiple digital devices, the youngest have always preferred to keep up with fashion, living online and little by little taking the people of the pre-millennial generations with them in this digital migration.Today, the number of online stores in the world tends to increase. Simplified access to the Internet, as well as the low cost of technological devices and their quality, has led to an increase in accessibility and results in a surprising number of new e-commerce platforms every year. In 2021 alone, it is estimated that, internationally, the number of online shops has increased by 23%.Creating new businesses online and doing so, consumption is also becoming more and more natural, in our country and around the globe. In fact, considering the national economic dynamics, where unemployment and precariousness still exist, many people end up taking advantage of the ease of methods such as Dropshipping (about this method) to use digital opportunities as a way of earning extra income, often alongside their conventional employment.This increased demand for online consumption was recently demonstrated by data issued by the Portuguese Post Office (CTT), which revealed that the digital world has generated unprecedented figures in demand from buyers in Portugal, with statistics pointing to increased online consumption by 2021.Portuguese consumers seem, however, to prefer foreign online shops.

Come and find out all about this trend.

What CTT says about online stores, from creation to consumption

CTT conducted a study on Portuguese consumption which indicated that there is currently an intense growth both in the effective number of Portuguese online stores in operation and in Portuguese consumers' demand for online products.The world of online stores and e-commerce will have gained, with our country, 5 billion euros more in 2021 than in 2017, which corresponds to 17 and an increase. This increase in consumer interest has also generated a greater increase in national entrepreneurship in this sector, resulting in a greater number of online shops in Portugal.According to the CTT study, 46os Portuguese already buy online. Besides this migration to digital shopping being visible, the number and type of products purchased on the Internet also seems to be changing. The Portuguese will have bought about 14% more products, in several sectors.

For 40 people in the sample of this study, the purchase of products online is more frequent than in physical stores.The number of Portuguese online stores, also evaluated by this study, indicates that there are currently 10 more stores than in 2021, which may correspond precisely to the search for new labour alternatives by the Lusitanian people.Portuguese online shopping, however, seems to tend specifically to large foreign online stores. The Portuguese prefer, above all, the stores in China, England and Spain.

E-commerce, a developing sector in Portugal

After the financial crisis that hit Portugal and the unemployment figures, which were so much reported for the way they brought difficulties, especially to the younger section of the population; the search for labour alternatives became necessary.Many millennials, in the face of the difficulties of life today, where inflation is felt in various sectors, including rental, have turned to the digital environment in an attempt to ensure their livelihood, independence and dignity.The search for monthly income in online stores, through the creation of e-commerce spaces, has kept the sector growing until today, and 2021 stands out for the 10% increase in the number of online stores, according to CTT data.

Online work alternatives outside e-commerce

Not only have online stores emerged as a digital alternative to conventional jobs. Young people also found other viable options on the Internet, which they explored.Among the main online work alternatives is self-employment (as a freelancer) in which young people try to exercise the activity in which they have specialized and also the production of content for social networks.Affiliate marketing has also interested many Portuguese because it is a relatively simple and profitable option.